In this article, we will provide you with information so you can understand what is the SMTP sever and why it can impact your email marketing campaigns.

What is an SMTP server?

An SMTP (Simple Mail Transfer Protocol) server is an application that’s primary purpose is to send, receive, and/or relay outgoing mail between email senders and receivers.

If you only use email for personal use, and send traditional mail, free email applications like Gmail, Yahoo, and Outlook can offer basic functions to accomplish simple tasks. But if you manage an e-commerce, and need to perform professional actions, you can use the services of an SMTP server to directly connect your systems and send transactions emails without the need to integrate complex.

It is currently the most used sending protocol and used exclusively for the delivery of large volumes of messages.

How does it work?

An SMTP srever receives emails sent by a sender and in most cases, transfers them to another server before reaching its recipient. In the same way that a physical post office operates, where it receives the mail from the sender and is responsible for delivering it to the post office of the city where the recipient will be distributed.

The sender creates the email from his personal account and the server of his email client (Example, Gmail, Yahoo) sends it to the SMTP server, where it is managed and sent to its recipients.

 SMTP (Simple Mail Transfer Protocol) server
SMTP (Simple Mail Transfer Protocol) server

The SMTP servers used by Gmail, Yahoo, or Outlook are shared among users. So if you want to send massive messages, this can be a big problem, as you could be using an IP address that is also shared by a Spammer which would immediately ruin the sending you try do.

For this reason, a good option is to use the services of professional email providers, who specialize in handling large volumes of emails, MangoWP team will help you to deal with this.

Advantage of the SMTP relay

Why use an SMTP server for your business?

Firstly, it will help you to manage your messages with confidence and security. Using SMTP Relay, you are able to connect to virtually all external systems, such as ecommerce, email boxes, and sites such as WordPress or other content management systems.

In order to combat SPAM, most traditional email providers (Gmail, Hotmail, Yahoo) have limits on the number of emails they can send to different recipients each day. With SMTP server, the deliverability of your emails will be guaranteed because they maintain a solid infrastructure to manage large volumes of email.

Use SMTP server to send large volumes of emails without fear of being labeled as SPAM
Sending large volumes of emails without fear of being labeled as SPAM.

You can be completely confident when sending large volumes of emails without fear of being labeled as SPAM.
In addition, MangoWP’s server will be as backups and assures you that your data will be completely safe. You can refer our post about “How to configure WordPress to send SMTP mail

If you are looking for an optimal and secure email distribution solution, while still using your own applications to send transaction emails such as marketing messages, then you need a server like SMTP, and MangoWP will solve this for you.