People usually spend a lot of money, time and effort creating their website for business, but most of them don’t take care of it often for many different reasons. To almost everyone, just create a stunning website and publish it on the internet with a nice domain is enough, everything will be fully functional. Well, sadly, that is a BIG mistake, a waste of resources and a bad investment.
Why is it a waste and a bad investment performance?
Using website to promote your business online is a long journey and requires a lot of effort. Website creation is just the beginning, the small start. Will the first-time site visitors become our customers? They may stick around, yes, but they will bail out so shortly. Create trust, Gain a client, to prove the great value we can bring, it not only takes time but also requires a good, fresh and stable website as well.
Stabilization is critical. Let’s say we have a really good start, have a breathtaking website and attract a considerable number of visitors. What would happen if one day the site suddenly stopped working? Be attacked? Won’t get any emails from customers? Or just simply running extremely slowly? We all know how bad it is. Clearly you have invested into a loss-making business.
There are three popular problems a website always has to deal with, we’ll find out how daily monitoring can reduce those risks.
First: Hacking and Information stealing
Frankly, security is the biggest problem of all websites. By tracking changes in files, tracking changes in database and monitoring website’s activities every day, we may be able to detect security vulnerabilities or possible attacks before it’s happening or at least reduce the impact. More than that, constantly update the site with latest extensions’ patch or CMS right after released helps you prevent a lot of security issues in the future. Not to mention, backing up your website everyday allows you to put it back to the show at any time immediately in case bad things happen.
Second: Weigh-down and Slowness
This is obvious. The more visitors come, the more data to process, server will be running out of resources, database is getting bigger and bigger. As a result, your website getting slower by the time is totally understandable. The day-to-day monitor on changes from database and files helps us understanding our system better, strip away redundancy and find more rooms to optimize. By monitoring our website each day, we can also plan ahead to upgrade the server system and hosting before reaching limits.
This is something that people don’t really care much. It’s up, it’s down, that’s how technology works, BUT, it’s extremely important to the website operation process. We’re too busy with other business ideas and believe our website is available as often as every second, that is wrong. In fact, not so many websites are truly online 24/7. We need to track the reports on daily downtime to understand when our website was down, checking traffics and referrers before that and using other analysis techniques to find the best options for our site. There are many tools out there can help us tracking downtime, however human power is still needed to analyze them and quickly came up with solutions.
So, we’ve just gone over the main issues, there’s still a number of related problems that we will discuss later on. We hope those little experience will help you get the most basic knowledge to better care for your own website.
If you are too busy with business ideas and cannot control all the works, MangoWP will help you take care of your sites. You can learn more at: https://mango-wp.com/.
Do you have any question? please let us know in the comment!